An integrated operational structure that manages distribution, channel management and field operations with a planning-based organizational model.
SMB Group's operational approach is based on the integrated management of planning, field management, logistics organization and performance measurement processes.
This model aims to carry out distribution and channel operations of brands operating in different sectors in a sustainable, measurable and efficient manner.
Distribution processes are planned according to regional structuring; processes are structured based on measurable targets.
Field teams and channel processes are coordinated with a central organizational structure.
Field teams and channel processes are coordinated with a central organizational structure.
Distribution logistics and shipping processes are managed with the goal of timely and complete delivery.
Operational performance is regularly measured and reported; processes are continuously improved.
By coordinating planning, field management and logistics processes from a single center, operations are carried out in a fast, measurable structure.
SMB Group carries out sales and distribution operations of national and international brands in designated regions.
Operations are managed based on market structuring in traditional, modern, and local chain channels.
Field teams carry out regular visits to sales points, implementing category management and product visibility strategies.